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  • Writer's pictureNola Charkos

10 tips for better copywriting

Updated: Jul 16, 2021

What I’ve learned as a copywriter and how you can use it in your writing.

Man typing on a laptop at the kitchen table

Are you getting what you want from your copy? Here are some simple copywriting tips that will help you brush up and bust out some impressive copy.

1. Don’t over-write. The only waffle I want is on my breakfast plate. Make your copy succinct so your reader doesn’t have to waste time. In a nutshell, get to the point quickly and people will like you more.

2. Write for your reader. Get to know your target audience and what makes them tick. Write in a way that appeals to them. If you’re trying to sell something, instead of going on about all the awesome features, think more about the “so what?” factor. Basically, explain what’s in it for them. You’ll be guaranteed to have more appeal.

3. Put some structure into it. Have you put your copy together so it flows in a logical order? Before you begin, draw up a basic structure and ensure all your key points are there. Just like storytelling, decide which elements to introduce and when. Do this and you’ll take your reader on an engaging journey with your copy.

4. Make no mistakes. Do the spell check and get your grammar right. Make sure nothing can be misinterpreted. Punctuation can make all the difference, not only to the meaning, but also to the flow.

5. Get someone to read it. Did it make sense to them? Find someone who has a critical eye for detail and crown them with the title of Master Proof-Reader.

6. Read it out loud before you publish it. This is such a simple thing, but it makes a big difference. Does it sound like someone nice is speaking to you, or more like a computer?

7. Sleep on it. It’s better not to learn this the hard way. Once you've finished writing, leave it for a while and then go back for another look. You’ll always improve on it with a fresh set of eyes.

8. SEO. Google rewards quality content, not just quantity. Google punishes poor content in the same way, so make sure you’re not setting yourself up to fail. Understand what your best keyword options are and you’ll be off to a good start.

9. Wrap it up with a bow. Make sure you’ve included a great finish to your copy with a clear call to action that appeals to your reader. After all your writing efforts, tell them what you want them to do next.

10. Do the maths. How long does it take to write your own copy? If you have a flair for writing, then you’ll be smashing out great copy in no time. If that’s the last thing you want to be doing in your spare time, then find a great copywriter (like me). A copywriter not only saves you time and money, but they’ll help you make more money by writing in a way that’ll get customers banging on your door.

If you’d rather I do all of this for you, drop me a quick line to get started. I’ll give you some great copy that’s full of just what you need.

See what I did there?

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