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  • Writer's pictureNola Charkos

Why less means more

Updated: Jul 16, 2021

We all lose interest easily. Well, I know I do. That doesn’t mean I’m not interested.

There is a common misconception that to be a writer you need to be able to write a lot, when in fact the opposite is true. The fun part is getting to have as strong an impact as possible, by using the least amount of words.

Woman in green reading a book
Too much of the same thing? It's not great for your copy

When I choose a book to read, if I’m not drawn in by the first page then chances are, I won’t even get to the end of the first chapter. It could end up being an amazing story, but I’ll never get to find that out.

Think of your business in terms of a chapter book. You have a great product or service, a long list of features and benefits, and a great offer for customers. You know so much about it that you could write a 200-page book about why everyone should buy it.

Would anybody read it? My bet is that they won’t. Even if they do, will they still want to buy it?

Someone told me recently that each of us have about 5000 messages coming at us every single day. Surely, we don’t pay attention to all of that. We must be filtering out all the annoying stuff and only taking in the interesting bits.

Sure, there are times when we need a lot of words, like technical documents, financial information, etc. In my experience, even those documents need to be as simple as possible. If you can’t avoid the length then you should try and avoid the long technical jargon, in favour of the simpler words.

So, without turning this blog into a 200-page book, here are some things to think about when it comes to the idea of simple:

- Simple is powerful. True persuasion comes from the ability to put meaning into Every. Single. Word. The fewer words you use, the more powerful each word becomes.

- Simple is not the same as boring. In fact, the more words you use, the more boring you become.

- Simple should not sacrifice personality. The words you choose need to reflect your voice and what you stand for.

- Simple is honest. If you need long sentences and large complex words, you can come across as untrustworthy and unrelatable.

- Simple is harder to write. Every word must be scrutinized before it has a right to be included.

Have a look through your content. Can you make it smarter by being simpler? It might make all the difference.

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